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《浙江日报·大学生就业特刊》体现了现代传播整合营销的策略,在坚持党报作为党和政府喉舌功能不动摇的基本前提下,从“三贴近”入手,满足大众需求,为特定的读者群提供特别的服务载体。它锁定目标受众,窄幅有效传播,整合资源优势,采编广告联动,三位一体模式,以品牌赢得市场,实现了社会效益和经济效益的双丰收。
Zhejiang Daily and College Students Employment Specialization reflects the strategy of modern communication and integrated marketing. While insisting on the basic premise that the party newspaper and the government mouthpiece function unswervingly, we should start from “three close ” to meet the needs of the general public for specific readers Group provides a special service carrier. It locked the target audience, narrow and effective dissemination, integration of resources, editing and advertising linkage, Trinity model to win the market with the brand, to achieve social and economic benefits of the double harvest.