亚马逊的前进动力来自于一种欲望,即让客户深深打动的欲望,而不是为了追求成为最好的竞争者。我们看待企业不会着眼于哪种方法能让业务成功最大化。凡事都有正反两面,实际上,专注于竞争的企业有许多也很成功。我们不会专注于对手,也不会受他们的刺激,实际上,从目前来看,以客户为中心是定义亚马逊文化的要素。也许有些微妙,但以客户驱动为中心可以提高积极 Amazon's forward momentum comes from a desire to make customers deeply impressed desire, rather than to be the best competitors. We think businesses will not focus on which approach will maximize business success. Everything has both positive and negative aspects. In fact, many of the companies that focus on competition are also very successful. We do not focus on our competitors or their motivation. In fact, for the moment, customer-centricity is the defining element of Amazonian culture. It may be subtle, but customer-centricity can be more positive