作为市场自身难以解决的基础性问题,缺乏可信交易环境成为制约电子商务发展的重大瓶颈,而覆盖全产业链的标准体系则可以帮助电子商务行业建立更为有效的游戏规则在将近2亿人的网购大军的支持下,2012年中国电子商务行业获得爆发式增长,网络零售交易规模超过1万亿元,同比增速超过40%。然而,屡次上演的电商“价格战”、网络欺诈、配送延迟等诸多问题也提醒业界,国内电子商务企业 As a fundamental problem difficult to be solved by the market itself, the lack of a credible trading environment has become a major bottleneck restricting the development of e-commerce. A standard system covering the whole industry chain can help e-commerce establish more effective rules of the game in nearly 200 million people With the support of the online shopping armies, the e-commerce industry in China enjoyed explosive growth in 2012, with the online retail transaction volume exceeding 1 trillion yuan, up more than 40% year-on-year. However, many issues such as electricity supplier “price war ”, internet fraud, delivery delay and so on are reminded the industry and domestic e-commerce enterprises