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大数据“从不为人知,再到被神化,过度的炒作已经偏离了对大数据本质的认识。从本质上说,数据本身并不具有意义,有时尽管数据量庞大,但是使用价值却不大。就像航行在大海中,水很多却一滴都不能喝,只有当数据和所代表的事件连接上以后,才能知道它是否有价值。谷歌可以说拥有最多的数据来源,它一直想知道每个媒介在一个人对品牌从认识到考虑到最后购买,分别起到了怎样的作用。但即便像谷歌在广告和搜索方面下了很大的努力,也无法描绘出一幅完整的视图,因为还有更多其他媒介是它无法掌握的。”
Big data “has never been known, then to be deified, excessive speculation has deviated from the understanding of the nature of big data.In essence, the data itself is not meaningful, sometimes despite the huge amount of data, but the use of value is not Large. Just like sailing in the sea, a lot of water can not drink a drop, and only when the data connected with the event on it to know whether it is valuable.Google can say that has the largest source of data, it always wondered every The mediums play a role in how much a person individually perceives a brand from the point of view of the final purchase, but even a lot of Google and advertising and search efforts can not paint a complete picture, There are more other media that it can not grasp. ”