人对品牌的爱只能源于认知基础上的爱没有认知为基础的品牌知名度是冰冷乏味的,没有认知为基础的品牌忠诚度是一厢情愿的,没有认知为基础的品牌联想是异想天开的。这个问题是个品牌生态的问题。“世上没有无缘无故的爱”人对品牌的喜欢和爱也依然如此。人们爱品牌,喜欢品牌,但人对品牌 People’s love of the brand can only be derived from cognitive-based love without cognition-based brand awareness is cold and tedious, without brand-based brand loyalty is wishful thinking, without cognitive-based brand association is whimsical of. This issue is a brand of ecological issues. “There is no love for no reason in the world ” People like the brand and love is still true. People love brands, like brands, but people on the brand