“CCTV”经过几代电视人的不懈努力,已经成为世界电视领域的知名品牌,而从2015年开始构建新型主流媒体的目标则需要将“CCTV”从传统单一的电视品牌,逐步打造成为“内容+服务”的适合用户多屏选择的新型综合品牌。不同于传统机顶盒连接一个大屏幕,移动互联网连接了一个小屏幕,但它却解决了我们和观众的互动问题、以用户为中心的个性化收看问题、直播和点播 “After several generations of TV’s unremitting efforts, CCTV has become a well-known brand in the field of television in the world, and the goal of building a new mainstream media from 2015 requires the gradual transformation of” CCTV “from the traditional single TV brand Create a new multi-screen, multi-screen integrated brand that becomes ”Content + Service". Different from the traditional set-top box connected to a large screen, the mobile Internet connected a small screen, but it solves the interaction between our audience and the user-centric personalized viewing issues, live and on-demand