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半数以上企业选择了连锁经营,并得以快速发展。从单店到连锁是一个企业质变的过程,对企业的资金、管理、构架等能力都是严峻的考验。怎样把小产品做成大生意?在我们采访到的案例中,半数以上企业选择了连锁经营,并得以快速发展。从单店到连锁是一个企业质变的过程,对企业的资金、管理、构架等能力都是严峻的考验。在这个过程中,有没有一些技巧和规律可循?带着这些疑问,本刊记者专访了连锁经营管理专家、深圳市连锁经营协会特约讲师王山。
More than half of the enterprises chose the chain management and have been able to develop rapidly. From a single store chain is a qualitative change in the process of enterprise funds, management, structure and other capabilities are harsh tests. How to Make a Small Business into a Big Business? In the cases we interviewed, more than half of the enterprises chose to operate the chain and have been able to develop rapidly. From a single store chain is a qualitative change in the process of enterprise funds, management, structure and other capabilities are harsh tests. In this process, there are some techniques and rules to follow? With these questions, our correspondents interviewed experts in chain management, Shenzhen Chain Store Association lecturer Wang Shan.