全行业广告投放:网络广告市场小幅回暖,品牌主谨慎计划年终媒介推广方案根据艾瑞咨询网络广告监测系统iAdTracker的最新数据显示,2012年11月份全行业广告投入预估费用为21.6亿元,投入规模较10月份有所放大,整体预估费用环比增加4.1%,同比增加3.9%,市场略微回暖。行业广告方面,本月交通类、化妆浴室用品类广告投放增幅明显,网络服务类和房地产类行业广告市场份额拉锯战仍在持续,本月网络服务类小幅领先并重新位列第二,房地产类则继今年2月份以来首次呈现环比下降趋势。细分指标方面,11月份全行业广告主数量与10月相当,继9月份广告投放的一轮激增后品牌市场规模趋于稳定。 Industry-wide advertising: a slight rebound in the online advertising market, the brand is careful plan the end of the year media promotion program According to iResearch online advertising monitoring system iAdTracker latest data show that in November 2012 the industry-wide advertising estimated cost of 21.6 billion investment, Compared with the previous month, the estimated size of the fee has increased by 4.1% quarter-over-quarter and 3.9% year-on-year. The market rebounded slightly. In terms of industrial advertising, traffic in this category and ads for toiletries and toiletries increased significantly in this month. The tug-of-war in online advertising market for online services and real estate was still in the picture. This month, online services slightly led the ranks and re-ranked second. Real estate For the first time since February this year, the chain showed a downward trend. Segment indicators, the number of industry-wide advertisers in November and October, following the September surge in advertising after a sharp increase in the size of the brand market tends to be stable.