市场营销是为客户提供满意的产品或服务并获取利润,不断开拓新的产品或服务市场,建立企业和产品的品牌或荣誉的一个过程和策略组合,包括市场调查、制定策略、广告推广等环节。市场营销是每一个创业者必须掌握的一项基本技能,创业者想要卖出自己的产品,离不开成功的市场营销。重视市场调查对创业者而言,市场调查非常必要,需要从多方面入手,包括:企业创办时对相关政策以及同类企业操作流程的调查;不同企业纳税种类、税率的调查;企业用工和社保缴费的调查;企业名称、品牌登记注册的调查;企业知识产权及专利申请、使用和保护的调查;企业经营范围、经营策略、经营手段 Marketing is a process and strategy for providing customers with satisfying products or services and making profits, constantly opening up new markets for products or services, and establishing brands or prestige for businesses and products, including marketing research, strategy development, advertising promotion, etc. . Marketing is a basic skill that every entrepreneur must master. Entrepreneurs who want to sell their products can not do without successful marketing. Emphasis on market research For entrepreneurs, market research is necessary and needs to be started in many aspects, including: investigation of relevant policies and operation procedures of similar enterprises at the time of establishment; investigation of tax payment types and tax rates of different enterprises; payment of employment and social insurance for enterprises Investigation of company name and brand registration; investigation of enterprise intellectual property and patent application, use and protection; scope of business operation, business strategy and operation means