论文部分内容阅读
对于传媒业来说,2007年夏天也许足够令人瞩目。5月8日,加拿大媒体巨头汤姆逊集团出资177亿美元并购了百年老店路透社。6月6日,一向看重媒体渠道优势的新闻集团老板默多克,欲以50亿美元的价格求购以财经内容著称的道琼斯集团。6月11日,中国的新浪网与全球搜索引擎老大谷歌建立战略合作关系,新浪的内容与谷歌的搜索技术是双方合作的主要亮点。本文思考的正是在新经济环境中,媒介内容与煤介渠道相互博弈的关系。
For the media industry, the summer of 2007 may be remarkable enough. May 8, the Canadian media giant Thomson Capital Group invested 17.7 billion acquisition of a century-old Reuters. On June 6, News Corp boss Murdoch, who has always valued the advantages of the media channel, wants to buy the Dow Jones Group, which is well-known for financial content, for $ 5 billion. June 11, China’s Sina and global search engine boss Google to establish strategic and cooperative relations, Sina’s content and Google’s search technology is the main highlight of the cooperation between the two sides. This article is thinking about exactly the relationship between the media content and the coal media channel in the new economic environment.