专家认为,入世后我国化肥行业与国外同行的最大差距就在于化肥生产企业的营销思维、观念和手段的落后。我国化肥生产企业的官办意识根深蒂固,缺乏以消费者需要为出发点、为消费者服务的生存和发展意识。加强化肥企业对市场的凋研并据此采取先进的营销策略是我国化肥企业需要解决的当务之急。 目前,我国化肥生产企业的销 Experts believe that the biggest difference between China’s fertilizer industry and its foreign counterparts after China’s accession to the WTO lies in the backwardness of marketing thinking, concepts, and means of fertilizer manufacturers. China’s chemical fertilizer companies are deeply entrenched in their government-mandated consciousness, and lack the consciousness of survival and development that serves as a starting point for consumers and serves consumers. Strengthen the decline of fertilizer companies on the market and adopt advanced marketing strategies based on this is a top priority for China’s fertilizer companies. At present, the sales of fertilizer production enterprises in China