伴随着电视传播产业的不断发展,播音主持作为一个职业,不仅仅需要达到信息的有效传播,更需要在传播的过程中,实现审美的提升。在这种条件下,播音主持人不仅仅需要提高自己的专业能力,还需要进行自我艺术人格的塑造。播音主持中艺术人格的塑造,需要在价值观、语言艺术和审美意向三个层面加以着力。 With the continuous development of the television broadcasting industry, broadcast hosting as a career, not only need to achieve the effective dissemination of information, but also in the dissemination of the process, to achieve aesthetic improvement. Under such conditions, the broadcast host not only need to improve their professional ability, but also need to shape the self-artistic personality. The shaping of artistic personality in the broadcast moderation needs to be put into focus in three aspects: values, language art and aesthetic intention.