一、分销渠道与价值链由于厂商选择消费者为数众多的子市场作为目标市场,需要生产并销售数量庞大的商品,因此,就需要拥有分销职能,以便在消费者需要企业的产品时能够及时、方便地买到这些产品。所谓分销,是指商品经济中一种把厂商出产的产品或服务销售给众多具有需要的消费者或最终用户的职能。分销职能是由 First, distribution channels and value chains As manufacturers choose a large number of consumers as a sub-market target market, the need to produce and sell a large number of products, therefore, need to have a distribution function in order to consumers in need of enterprise products in a timely manner, Easily buy these products. The so-called distribution, refers to the commodity economy in a product or service manufacturers to sell to many consumers have the need or end-user functions. Distribution function is by