日本泡沫经济破灭,导致企业利润缩减、破产企业家数和失业率连年高升。在经济一片萧条的环境中.日本家庭用品企业龙头——花王集团的表现却一枝独秀,其系列产品如美容化妆、卫生用品及日常生活用品等畅销全球各地,营业额逐年递增。据统计,94年的营业额近9000亿日元,95年首季又比94年同期增长30％以上。花王集团经营成功的秘诀何在? 一、深入市场调查,提高服务质量。花王集团的综合生产部门、零售及流通方面的情报人员,经常深入市场调查,掌握市场的需求动向,改进产品质量及款式使之适销对路;杜绝“迟送”、“未送”或“少送”货品的现象。由于对市场的需求 The bursting of the bubble economy in Japan led to the reduction of corporate profits, the number of bankrupt entrepreneurs, and the unemployment rate rising year after year. In an economically depressed environment, the leading Japanese household goods company, the Kao Group, has been thriving. Its series of products, such as cosmetic makeup, hygiene products and daily necessities, have been sold all over the world, and their turnover has increased year by year. According to statistics, the business volume in 1994 was nearly 900 billion yen, and in the first quarter of 1995 it was more than 30% higher than the same period in 1994. What are the secrets of Kao Group’s success? First, in-depth market research to improve service quality. Kao Group’s general production department, retail and distribution intelligence personnel often conduct in-depth market research to grasp market demand trends, improve product quality and style to make it marketable; eliminate “late delivery”, “unsent” or “less Send the phenomenon of goods. Due to market demand