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选取湖北省大洪山跨界旅游区作为研究区域,以其中的14个A级景区作为主要研究对象。在旅游资源详查的基础上,采用区位商和基尼系数对A级景区的空间分布差异和均衡程度进行考察;借助OD矩阵法对研究区区内可达性及主要客源地到该区可达性求解。基于研究结论,设计出三条不同类型跨界整合线路,利用路径分析法求得从主要客源地出发完成线路的最短通行时间,并将其与各县市主推线路所需时间进行对比和判定。案例剖析表明:跨界旅游区通过不断完善(景)点(交通)轴系统,主动对接市场,有潜力成为所处更高级别区域的旅游增长极;线路整合有助于游客边际体验收益提高;市场导向下的网络分析是深入探讨跨界线路整合的科学方法。
The Dahongshan cross-border tourist area in Hubei Province was selected as the research area, and 14 A-class scenic spots were selected as the main research objects. On the basis of the detailed investigation of tourism resources, the location quotient and the Gini coefficient are used to investigate the spatial distribution differences and the equilibrium degree of the A-level scenic spots. By using the OD matrix method, the accessibility and accessibility of the main tourist areas to the area can be reached Sexual solution. Based on the conclusion of the study, three different types of cross-border integration lines are designed. The shortest travel time of the line from the main source is calculated by using the path analysis method, and compared with the time required by the main lines in all counties and cities. The case study shows that cross-border tourist areas have the potential to become the poles of tourism growth in higher-level areas by constantly improving the (point of view) traffic (point of view) transportation system and actively integrating with the market. The integration of routes can help increase the visitors’ Market-oriented web analytics is a scientific approach that explores in depth the integration of cross-border circuits.