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近年来,农资市场出现了“超前消费”现象。这种超前并不以实际需求为出发点,而是一种透支消费,最盛行的当属产品预订。很多厂家以销定产,并不是因为产品供不应求,而是在采取提前占领市场的营销策略。经销商促成农资预订成功的因素有以下几点:一是用礼品“诱”住了农民。农资早晚要用,礼品是白给的,农民何乐而不为?二是预订的订金“捆”住了农民。由于只有现款才能享受优惠,商家大多打着让利等幌子吸引农民,而基层经销商赊欠严重,农民交的预订金可以减少赊欠。三是农资旺季涨价“蒙”住了农民。
In recent years, there has been a phenomenon of “advanced consumption” in the agricultural capital market. This advance does not take the actual demand as the starting point, but rather an overdraft consumption, the most prevalent product reservations. Many manufacturers to Pin Dingchan, not because of product demand, but rather to take the market ahead of the marketing strategy. Dealers to promote agricultural materials booking success factors are the following: First, with the gift “lure ” to live the peasants. The use of agricultural materials sooner or later, the gift is given to the white, the farmers why not? The second is the booking deposit “bundle ” lived the peasants. Because only the cash can enjoy the preferential treatment, most of the business names such as Rangli attract peasants, while the grassroots dealers owe a serious credit and the farmers’ deposit can reduce the credit. Third, the peak season of agricultural prices “Mongolia ” lived a farmer.