要成就一部好的微电影,源头要从企划与脚本开始。微电影与传统影音所凭借的播放载体不同、影片长度不同,剧本不能仅沿用过去的概念创作,必须因应这些规格调整,才能造就清楚的传达。而营销类的微电影更肩负传达特定信息的使命,所以在创作脚本时需要掌握特定技巧,不然无法造成观众 To make a good micro-movie, start with planning and scripting. Unlike traditional media, which rely on broadcast media, the length of a movie is different from that of a traditional movie and television. Scripts can not only follow past concepts, but must be adapted to these specifications before they can be clearly communicated. Marketing micro-film is also more of a mission to convey certain information, so you need to master specific skills when creating scripts, otherwise you can not create audience