近期,中国电影市场迎来一股新浪潮,此时我们的身份不仅仅是观众,还身兼电影人,在接受信息的同时扮演了电影宣传推广和集资等多重角色。神曲《小苹果》的发行,让电影《猛龙过江》票房大卖。郭敬明的《小时代3》吊足“90后”的胃口。韩寒的《后会无期》靠金句台词博得网友共鸣。三者的营销特点大相径庭,但主要的宣传渠道,都是通过社交媒体和自媒体呈现。当非专业人士陆续进入电影市场,并取得不斐成绩时,可见大众传播和投资环境已发生了质的改变。“娱乐宝”的推出,让阿里进入了娱乐金融领域,既为消费者提供了赚钱的 Recently, China’s film market ushered in a new wave of tide, when our identity is not only the audience, but also act as filmmakers, while receiving the information at the same time play a film promotion and fund-raising and other multiple roles. Divine Comedy “Little Apple” release, so that the movie “Raptors cross the river” box office big sale. GJM’s “Little 3” hanging feet “90 after ” appetite. Han Han’s “After the period will be” rely on the lines of the text won the sympathy of users. The marketing characteristics of the three are very different, but the main promotional channels are presented through the social media and self media. When non-professionals enter the film market one after another and made no achievements, the mass media and investment environment have undergone a qualitative change. “Entertainment Po ” the introduction of Ali into the entertainment finance, both for consumers to make money