锐朗公司没有意识到解决客户资源流失决非上一个系统那么简单,是触及个人利益、改变行为习惯、健全规章制度的系列“管理工程”。锐朗公司CRM系统实施中凸现的问题,实质上是该企业长期管理问题的集中反映。而这种实施方式从一开始就犯下国内企业信息化传统性错误——希望用“技术手段”解决“管理问题”。应该说,锐朗公司对问题的分析, Ruirong company did not realize that the solution to the loss of customer resources is not as simple as the previous system, which is a series of “management projects” that touch on personal interests, change behaviors and improve rules and regulations. Sharp company CRM system highlights the implementation of the issue, in essence, is a concentrated reflection of the long-term management of the enterprise. However, this kind of implementation mode has infringed on the traditional mistakes of domestic enterprise informatization from the very beginning - hoping to use “technical means” to solve “management problems”. It should be said, sharp company analysis of the problem,