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出版社公号细分领域优势进一步巩固,社群化运营模式凸显;图书公司公号中,UGC内容比重持续提升,为下一步的社群运营奠定了良好的基础。本文统计了4月16日至5月15日期间出版社及图书公司微信公号的表现情况。总得来看,出版社微信公号PNII影响力指数平均值为937,较上月略有下降。出版机构的PNII指数连续三个月出现下降,如何开拓更具传播效果的宣传推广渠道,值得业界关注。
The publishing company has further consolidated its advantages in terms of subdivision of the public domain and highlighted the mode of operation of the community. In the company name of the book company, the proportion of UGC content continued to increase, laying a good foundation for the next community operation. This article counts the performance of the WeChat account of the publishing house and book company from April 16 to May 15. Generally speaking, the average publishing company WeChat PNII Impact Index was 937, a slight decrease from the previous month. The publication agency’s PNII index has been falling for three consecutive months. How to develop a more effective communication and promotion channel deserves the attention of the industry.