乌兰察布,作为一个有着一定旅游优势的旅游城市,若要将旅游业做大、做强,就必须立足自己所存在的各类因素,采用相应的提升策略。本文将依据对乌兰察布市城市旅游竞争力的现状以及城市旅游产业竞争力评价模型,从该城市的优势与劣势出发,提出相应有效的策略。 As a tourist city with certain tourism advantages, Wulanchabu must adopt a corresponding promotion strategy based on various factors of its existence in order to make the tourism industry bigger and stronger. Based on the current situation of urban tourism competitiveness in Wulanchabu City and the evaluation model of urban tourism industry competitiveness, this paper puts forward the corresponding effective strategies from the advantages and disadvantages of the city.