人才培养模式是学校为学生构建的知识、能力、素质结构,以及实现这种结构的方式,它从根本上规定了人才特征并集中地体现出了教育思想和教育观念。构建适应21世纪政治、经济、文化发展需要的人才培养模式是当前深化教育、教学改革的关键。高校公关教育的改革也要打破旧思想、老框框,在培养人才模式上走出新路子。笔者认为,我国公关教育应该转换视角,进行逆向思维,从而构建 Talent training model is the knowledge, ability, quality structure and the way to achieve this structure. It fundamentally defines the characteristics of talent and embodies the concept of education and education. It is the key to deepen education and teaching reform nowadays to build a talent training mode that suits the needs of political, economic and cultural development in the 21st century. The reform of public relations education in colleges and universities should also break the old ideas and old ways and make new progress in cultivating talents. The author believes that public relations education in our country should change its perspective and reverse thinking so as to construct