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迎着清晨的第一缕阳光,一辆辆蓝白相间的送奶车,奔波在安阳的大街小巷,他们就是安钢乳业的送奶天使。2016年,安钢乳业实现收入1277万元,比2014年增长440万元,日销售额突破6万元,发展订奶户7000余家,直营店9家。面对乳业市场竞争异常惨烈的严峻形势,为什么安钢乳业公司能够逆势上升,取得如此骄人的业绩呢?一、闯市场开启新征途2014年,面对钢铁行业整体进入“严冬”的严峻
Greeting the first ray of sunshine in the morning, a blue-and-white delivery van, running in the streets of Anyang, they are milk delivery angel Anyang Iron and Steel. In 2016, ANSHAN Dairy realized a revenue of 12.77 million yuan, an increase of 4.4 million yuan over 2014 and a daily sales of more than 60,000 yuan. It has set more than 7,000 dairy households and 9 direct sales stores. Faced with the grim situation of exceptionally fierce competition in the dairy industry, why did Anyang Dairy Company rise in a contrarian manner and achieve such impressive performance? I. Breaking New Market in the Market In 2014, facing the steel industry as a whole entering the “winter” Serious