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文章分析了战略联盟忠诚管理的几个概念及关系,并通过它建立了跨国公司战略联盟忠诚管理的理论体系,指出了跨国公司战略联盟实行忠诚管理的原则。
The article analyzes several concepts and relationships of loyalty management of strategic alliance, and through it establishes the theoretical system of loyalty management of MNCs strategic alliances, and points out the principle of loyalty management of MNCs strategic alliances.