科技进步日新月异,互联网已经成为人们茶余饭后评头品足的平台。同时使得集中并融合数字化、网络化和多媒体等多项技术的新媒体也有了迅速的发展,对广泛的民众和社会各群体产生了影响,而受其影响最为深刻的群体为社会群体中最活跃的一部分——青年大学生群体。在高校,以互联网为传播媒介的新媒体,逐步着新一代青年人的生活方式、思维习惯、价值选择等等。新媒体的普及与运用更是一把双刃剑,机遇和挑战并存。充分认识以互联网为主要特征的新媒体对当代大学生的影响力,对于我们进一步做好新形势下高校学生工作具有重要意义。 Scientific and technological progress is changing rapidly, the Internet has become a platform for people to gossip. At the same time, the new media that focus on and integrate many technologies such as digitization, networking and multimedia have also developed rapidly, affecting a wide range of people and social groups, while the groups most affected by them are the most active among social groups Part of the youth college students. In colleges and universities, the new media using the Internet as a medium of communication gradually step by step to the lifestyle, thinking habits and value choices of a new generation of young people. The popularization and application of new media is a double-edged sword, both opportunities and challenges. It is of great significance for us to fully understand the influence of the new media with the Internet as the main characteristic on contemporary college students for us to do a good job in the work of college students in the new situation.