“走”比“跑”快深圳市江山宏达工贸有限公司,作为一家集科、工、贸为一体的大型综合企业,涉足音箱的生产、销售已有一段不短的时间。几年的市场洗涤,在销售过程中关于“走与跑”的几次换位,给人印象至深。在我们刚开始搞音箱销售时,也认为只要产品品质好,就会有广阔的市场。我们集几十位音响专家进行研制,采用全套美国工艺技术进行生产,但没有太多的包装和定位,市场反映并不象我们预想的那样。其实,能真正区分品质差别的消费者毕竟是少数。对于消费者来说,音箱不仅是音箱本身,而是有许多品质以外的东西,这些东西也是一个产品区别于其它产品的个性和特点。后来,我们在保证产品品质的前提下,全面对产品进行详尽地定位和包装。经过对产品的调整,极大地增强了各项工作的针对性,产品也有了更强的竞争力。刚开始时,我们在所有的大中城市均设有代理商,表现上看似乎全国都有自己的产品,可事实上,在有 “Walking ” than “Run ” fast Shenzhen Jiangshan Hongda Industry and Trade Co., Ltd., as a collection of science, industry and trade as one of the large-scale integrated enterprise, involved in the production of speakers, sales have been a short period of time . A few years of market washing, in the sales process on the “go and run” several transpositions, gives the impression. When we started to engage in speaker sales, we also thought that as long as the product quality is good, there will be a vast market. We dozens of audio experts to develop, using a full set of US technology to produce, but not too much packaging and positioning, the market does not reflect what we expected. In fact, the difference between consumers can really distinguish the quality of the minority. For consumers, not only the speakers are the speakers themselves, but there are many things beyond the quality of these products is also a product from the personality and characteristics of other products. Later, we guarantee the product quality under the premise of a comprehensive product positioning and packaging in detail. After the adjustment of products, which greatly enhance the relevance of the work, the product also has a stronger competitive edge. At the beginning, we had agents in all the major cities, and it seems that the whole country has its own products. Actually, there are