企业文化是企业意识形态和物质活动的总和,是企业精神文明建设的一项重要内容。从本世纪六十年代后,企业文化逐渐从“创造物质财富”,“培养职工队伍”这两项功能中独立出来,成为企业的第三重功能并愈来愈显现出独特的作用,乃至被一些发达国家称之为“企业哲学”,视为企业生存和发展的基因。企业文化建设在我国众多的企业中经历了一个从感性认识到理性认识的发展过程之后,亦出现了“自觉”、“自为”, Corporate culture is the sum of corporate ideology and material activities, an important part of the construction of enterprise’s spiritual civilization. Since the 1960s, the corporate culture has gradually become independent from the two functions of “creating material wealth” and “training staff”. It has become the third function of the enterprise and shows its unique role more and more. Some developed countries call it “business philosophy” and regard it as the gene for the survival and development of enterprises. After the development of corporate culture in many enterprises in our country experienced a development process from perceptual awareness to rational understanding, “self-awareness”, “self-improvement”