“企业因文化而长青、文化因企业而繁荣。”班组文化是班组全体成员的知识、智力、意志、特性、习惯和科技水平等因素相互作用下的文明成果,它是彰显企业文化灵魂,落实企业文化目标,使企业文化落地生根的必然选择。笔者通过青海省西宁汽车站新宁路客运站在新形势下加强道路客运站场班组文化建设走出的一条成功之路,与大家共同探讨、学习和交流。一、理念渗透,形象自喻,做到班组文化意识在员工中入心入脑。新宁路客运站以创建“青藏高原第一站”服务品牌为契机, “The enterprise grows through culture and the culture prospers from the enterprise. ” The team culture is a civilized achievement under the interaction of all members of the team, including knowledge, intelligence, will, character, habit and level of science and technology. Soul, the implementation of corporate culture objectives, corporate culture, the inevitable choice for taking root. Through Xinning Road Passenger Station of Xining Bus Station in Qinghai Province, under the new situation, the author has stepped up a successful road of cultural construction of road and bus station teams and discussed and learned and exchanged with everyone. First, the concept of infiltration, self-evident image, so that the cultural awareness of the team in the staff into the mind. Xinning Road Terminal to create “Qinghai-Tibet Plateau ” service brand as an opportunity,