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2月6日,工业和信息化部下发工信部科函[2013]55号文《关于2012年“工业质量品牌建设年”活动情况的通报》,确认命名鑫缘集团为全国丝绸行业首家“工业品牌培育示范企业”。此次活动是落实《工业转型升级规划(2011-2015年)》的行动部署,是工业转型升级行动计划的组成部分,重点推进“加快工业品牌培育”活动。集团董事长、总经理储呈平始终把技术创新作为实施品牌战略之根本,
On February 6, the Ministry of Industry and Information Technology (MIIT) issued letter No. [2013] 55 of the Ministry of Industry and Information Technology on the status of the “Year of Industrial Quality Brand Construction in 2012” and confirmed that Xin Yuan Group was the first company in the silk industry in China “Industry brand cultivation demonstration enterprise ”. This activity is the deployment of the “Industrial Transformation and Upgrading Plan (2011-2015)” and is an integral part of the industrial transformation and upgrading plan of action, focusing on “accelerating industrial brand cultivation” activities. Group chairman and general manager Chu Cheng-ping has always regarded technological innovation as the basis for the implementation of brand strategy,