在信息高速发展的年代,电视台作为第一大宣传媒体,如何来提升自己在公众的形象就显得十分重要了。对于电视台来说,不仅要经营自己,也要经营客户,更要经营观众。众所周知,企业投放广告是以营销为目的的,如今的企业广告投入越来越趋于理性化,越来越注重广告的回报率,电视台则需要大量的资金来支持电视节 In the era of rapid development of information, as a television station as the largest publicity media, how to enhance its own public image is very important. For television stations, not only to operate their own, but also business customers, but also to operate the audience. As we all know, corporate advertising is based on marketing purposes, corporate advertising nowadays more and more tend to rationalize, pay more attention to the advertising rate of return, the television station requires a lot of money to support the festival