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在今年的“3·15”晚会上,央视披露,相声演员郭德纲代言的“藏秘排油”减肥茶涉嫌虚假宣传,已被北京工商管理部门立案调查。名人涉嫌虚假广告,郭德纲只是一个最新的例子。近年来,随着名人、明星代言广告逐渐增多,几乎每年都有一些明星代言广告被披露违规。只不过因为郭德纲在个人博客上撰文极力进行辩解,这一事件引发的议论空前热烈。
At this year’s “3.15” party, CCTV revealed that the crosstalk actor Guo Degang endorsement “secret secrets ” slimming tea alleged false propaganda, has been the Beijing Administration for Industry and Commerce investigation. Celebrity suspected of false advertising, Guo Degang is only the latest example. In recent years, as celebrities and celebrity endorsers have gradually increased in advertising, celebrity endorsements advertisements have been disclosed for irregularities almost every year. Only because Guo Degang wrote an article on his personal blog strongly justify the unprecedented controversy triggered by this incident.