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一、景区SWOT分析所谓SWOT态势分析,就是将与研究对象密切相关的各种主要内部优势因素(Strengths)、弱点因素(Weaknesses)、机会因素(Opportunities)和威胁因素(Threats),通过调查罗列出来,然后运用系统分析的思想,把各种因素相互匹配起来加以分析,从中得出一系列相应的结论和对策。1、自身优势(1)资源和市场优势同时具备。佛指舍利和大唐宫廷珍宝是法门寺景区的主要旅游吸引物。由于法门寺的深远影响,具有客源市场吸引范围大、重游率高等特点,这样景区的资源优势和市场优势同时具备,旅游发展的后劲很足。(2)区域内外交通便捷。法门寺旅游区处在以西安为中心的关中旅游区域内,区内陆路交通(西宝高速,法汤、法乾旅游专线)十分发达,呈环状分布,道路等级高,景区可进入性十分便利。(3)旅游串线组合良好。法门寺旅游区处在以西安为中心的关中旅游区西部,周围的著名景区有茂陵、乾陵、太白山等,这几个景区之间已形成了良好的串线组合,成为关中西线旅游的主要组成部分。
First, the scenic SWOT analysis The so-called SWOT trend analysis is closely related to the study of the various major internal strengths (Strengths), Weaknesses, Opportunities (Opportunities) and Threats (Threats), set out by the survey , And then use the idea of systematic analysis to match various factors to analyze and draw a series of corresponding conclusions and countermeasures. 1, its own advantages (1) resources and market advantages at the same time. Buddha relics and the court treasures of Datang is the main tourist attractions Famen Temple area. Due to the far-reaching influence of Famen Temple, it has the characteristics of attracting large tourist market and high revisiting rate. In this way, the resource advantages and market advantages of this scenic spot are both available and the stamina of tourism development is sufficient. (2) The traffic inside and outside the area is convenient. Famen Temple Tourist Area is located in the Guanzhong tourist area with Xi’an as the center. The land transportation in the area (Xibao Expressway, Fantang, Fagan Tourist Line) is well developed with a ring-shaped distribution with high grade of road and scenic accessibility Very convenient. (3) travel combination of good. Famen Temple Tourist Area is located in the west of Guanzhong Tourist Area with Xi’an as its center. The famous scenic spots include Maoling, Qianling, Taibai Mountain, etc. These several scenic areas have formed a good combination of strings and lines, The main component.