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我国西部广播电视产业的开发和发展是祖国整体传媒事业长足飞跃和愈加繁荣的必经之路,它的点滴进展在中国传媒史上都是功不可没的成就。故本文通过解读西部文化和广播电视传媒的共栖环境,提出三点客观存在、不可回避的现实问题,并多方求索,在创新观念、宣传和体制;推进西部媒体战略重组;利用广电的竞争与合力和在面对挑战的过程中寻找机遇四个方面进行了分别阐述,力求对症下药的提出当地广播电视发展的对策。
The development and development of the radio and television industry in the western part of our country are the only way for the entire media industry in our country to make a great leap forward and become ever more prosperous. Its progressive development has been an unforgettable achievement in the history of Chinese media. Therefore, this article through the interpretation of the western culture and the co-habitat of radio and television media environment, put forward three objective reality, unavoidable reality, and multi-factor search, innovation ideas, advocacy and system; promote Western media strategic restructuring; the use of radio and television competition and cooperation And in the face of challenges in the process of looking for opportunities in four aspects were described separately, trying to put forward the solution to the local radio and television development.