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一个民族的复兴其中最为重要的一项指标就是民族文化的复兴和精神的重建。我国文化遗产的保护、继承与发展工作经过多年来的努力,已在全社会范围内形成了普遍关注的氛围,并在很多领域付诸于行动,收效颇丰。今天的时代是一个设计的时代,以设计为主要表征的当代艺术,以其超强制胜力渗透到人们生活的方方面面。视觉传达设计、产品设计、空间设计与现代人们生活息息相关。以设计为手段,实现传统文化和企业、产品文化传播的双赢越来越成为人们共同的价值取向。探寻传统文化视觉符号在当代设计语境下的应用价值显得尤为必要。
One of the most important indicators of the revival of a nation is the revival of national culture and the reconstruction of spirit. After many years of hard work, the protection, inheritance and development of China’s cultural heritage have formed a general concern atmosphere in the whole society and have been put into action in many fields with fruitful results. Today’s time is an era of design. Contemporary art with design as its main character is infiltrating into all aspects of people’s life with superpower. Visual communication design, product design, spatial design and modern people’s lives are closely related. To design as a means to achieve a win-win situation of traditional culture and business, product and cultural communication has become more and more people’s common value orientation. It is necessary to explore the application value of traditional cultural visual symbols in contemporary design context.