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产业集群品牌生态系统作为一种新型的商业生态系统,有着很强的研究价值和现实意义。本文对产业集群品牌生态系统的概念及构成进行了研究,旨在用生态学的理念解析产业集群下的品牌体系。在产业集群品牌生态系统的概念和构成研究中,通过将生态学理念引入产业集群品牌体系,建立产业集群品牌生态系统的大致框架。在产业集群品牌的特征研究中,结合各种文献归纳了几个重要的特征,用来掌握整个产业集群品牌生态系统。
As a new type of commercial ecosystem, industrial cluster brand ecosystem has strong research value and practical significance. This paper studies the concept and composition of industrial cluster brand ecosystem, and aims to analyze the brand system under industrial cluster with the concept of ecology. In the study of the concept and composition of industrial cluster brand ecosystem, the general framework of industrial cluster brand ecosystem is established by introducing the concept of ecology into the industrial cluster brand system. In the study of the characteristics of industrial clusters brand, combined with a variety of literature summarizes several important features used to grasp the entire industrial cluster brand ecosystem.