在数字营销和新媒体上的花费虽然逐年上升,但所谓传统营销手段广告、公关、活动等预算依然是占比最大的,很多传统的营销手段今天还有效《哈佛商业评论》刊登了一篇名为“传统营销已死”的观点文章,后来中欧创业与投资中心主任李善友先生又写了一篇同名文章,用小米的成功营销案例来验证和支持了这一观点。观点的核心是,包括广告宣传、公共关系、品牌管理以及企业传媒在内的传统营销 Although spending on digital marketing and new media has increased year by year, the so-called traditional marketing means such as advertising, public relations and activities are still the largest budget, and many traditional marketing methods are still effective today. The Harvard Business Review published an article For “traditional marketing is dead” point of view articles, and later Director of China-EU Venture Center and Mr. Li Shan You also wrote a eponymous article, with Xiaomi successful marketing case to validate and support this view. At the heart of the argument is traditional marketing, including advertising, public relations, branding and corporate media