舆情是特定时期公众对社会现实的各种公共事务或其关心的社会热点、焦点及自身利益密切相关的个性事件的主观反映,是群体性的思想、心理、情绪、意志和要求的综合性表现。舆情反映的是社情民意。尤其是在当前我国社会处于矛盾凸显期,各种社会热点、难点问题错综复杂。只有更好地了解和掌握群众的所想所盼,才能科学有效地分析社会心理和民心所向,有针对性地做好释疑解惑、理顺情绪、 Public opinion is the subjective reflection of the public’s public affairs of the social reality or the social hot spots and social issues of interest in a given period, and the individual events closely related to their own interests. It is a comprehensive manifestation of the group’s thoughts, mentality, emotions, will and requirements . Public opinion reflects the social conditions and public opinion. In particular, at a time when our country is in a period of contradictions, all kinds of social hot spots and difficult issues are complex. Only by better understanding and mastery of what people want and expect, can we scientifically and effectively analyze the direction of social psychology and popular sentiment, properly explain and solve problems,