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浙江吉利控股集团有限公司是中国汽车行业十强企业。1997年进入轿车领域以来,凭借灵活的经营机制和持续的自主创新,取得了快速的发展,是“中国汽车工业50年发展速度最快、成长最好”的企业。本文将通过对吉利集团进入国际市场的重大事件的回顾,对其方式选择的合理性和成果进行分析,了解这个民营汽车巨头如何一步步打入国际市场。
Zhejiang Geely Holding Group Co., Ltd. is China’s top ten enterprises in the automotive industry. Since its entry into the sedan field in 1997, it has achieved rapid development with its flexible operation mechanism and sustained independent innovation. It is an enterprise that “has the fastest growth and the best growth in the past 50 years in China’s automobile industry.” This article will review the rationality and achievements of Geely Group in entering the international market by analyzing the major events that Geely Group entered the international market to understand how this privately owned automobile giant step by step into the international market.