什么是消费伦理学?它的对象、任务是什么?这是有待进一步研究的课题。从消费构成及其特点看,笔者认为消费伦理学主要是研究人们消费生活中的道德行为,具体地说,是研究产品生产者、经营者和购买者在消费领域中应该遵循的基本道德准则。当然,这只是狭义的理解,从广义上说,与消费有关的一切活动都是消费伦理学研究的对象。消费作为一个领域,从近接关系说,它是由产品生产者、经营者和购买者三个环节构成的,因此,这三者应该是消费伦理学研究的对象。 生产者 消费首先要有产品,产品是消费的前提。作为消费生活第一环节的产品生产者,应该遵循什么样的道德原则呢? 概括地说有两点:一是如何提高产品质量;二是 What is consumer ethics? What is its object and its task? This is a subject to be further studied. In terms of the composition of consumption and its characteristics, the author thinks that consumer ethics mainly studies the moral behavior in people’s consumption life. Specifically, it is the basic moral code that should be followed in the field of consumption by product producers, managers and purchasers. Of course, this is only a narrow understanding. In a broad sense, all the activities related to consumption are the objects of consumer ethics research. Consumption as an area, from the close relationship that it is composed of product producers, managers and buyers of three links, therefore, these three should be consumer ethics research object. Producer spending must first have products, products are the premise of consumption. As the first step in consumer life, what kind of moral principles should be followed by product producers? Generally speaking, there are two points: First, how to improve product quality; Second,