T-PARK为秉持“年轻没有什么不可以”理念的人们提供了展示才华的平台,丰田品牌正在摆脱中庸持重的形象某种程度上,T-PARK可以被视做丰田在华营销的转折时刻。当经历了“大召回”风波后的丰田决定用阿童木和多啦A梦重塑产品形象时,“年轻”是其中的关键词,但中国消费者实际上并没有为之所动,因为他们很难从东洋的卡通人物上找到情感的共鸣。 T-PARK provides a platform for talented people who uphold the concept of “young and nothing”, and Toyota brand is getting rid of the image of moderation. To some extent, T-PARK can be regarded as a turning point for Toyota’s marketing in China. time. When the “big recall” after the storm Toyota decided to use Astro Boy and Doraemon to reshape the product image, “young” is one of the key words, but Chinese consumers are not actually Move because they find it hard to find emotional resonance from Toyo’s cartoon characters.