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抛锚式教学模式主张教学应该创设真实的情境,让学生自己产生学习的兴趣,并通过自己查找资料进行自主学习,并通过组内和组间讨论协作学习,亲身体验从寻求问题解决方法和真正解决问题的全过程。本文结合市场营销学的课程特点详细阐述抛锚式教学法应用于该课程的教学思路。
Anchored teaching mode advocates teaching should create a real situation for students to produce their own interest in learning and self-learning by finding their own information, and through group and group discussions collaborative learning, personal experience from seeking solutions to problems and really solve The whole process of the problem. This article combines the characteristics of the course of marketing to elaborate the anchored teaching method used in the course of teaching ideas.