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公益广告的制作和传播需要借助多方面的力量,应推动公益广告的制度化和规范化发展,明确《公益广告促进和管理暂行办法》的相关规定,规范广告活动。除此之外,还应研究和分析公益广告活动主体与一般广告活动主体的区别,创新公益广告的传播路径,充分发挥互联网技术的作用和新兴媒体的传播优势,提升公益广告的传播效果。
The production and dissemination of public service advertisements require the help of various forces, which should promote the institutionalization and standardization of public service advertisements, specify the relevant provisions of the Interim Measures for the Promotion and Management of Public Service Advertisements, and standardize advertising campaigns. In addition, we should study and analyze the difference between the main body of public service advertising activities and the main body of general advertising activities, innovate the communication channels of public service advertisements, give full play to the role of Internet technology and the dissemination advantages of emerging media to enhance the dissemination of public service advertisements.