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随着时代的进步,经济、文化、科技的不断发展,媒体竞争日益激烈,这给县级广播电台带来巨大的挑战。立足自身特色,满足本区域群众的需求,走本土化之路成为县级广播的生存之道。而本土化的文艺类节目一直是广播电台重点打造的品牌节目。一、打造本土化、互动性的原创节目音乐是一种听觉艺术,十分符合广播的传播特征。音乐节目在广播文艺中占有极重要的地
With the progress of the times, the continuous development of the economy, culture and science and technology, the increasingly fierce media competition has brought great challenges to county-level radio stations. Based on its own characteristics, to meet the needs of the masses in this region, taking the road to localization becomes the way of survival of county-level broadcasting. The localization of literary programs has been focused on creating the brand radio programs. First, to create a local, interactive original program Music is a kind of auditory arts, is in line with the spread of radio features. Music programs in broadcast literature and art occupy a very important place