即使在电商飞速发展的今天,7-11依然保持着健康、快速、合乎理性的发展规模。这个发端于美国,中兴于日本的便利店如今已经遍布世界。他们俘获用户的关键,就是令人发指地不断改善顾客的体验。7-11已经成为日本消费文化的一个代表,但其实,它来源于美国。它的前身叫南大陆制冰公司,诞生于1937年,主要制造冰块。后来为了扩大经营规模,这家公司开始售卖洗衣粉、面包、鸡蛋、酸奶等日常用品。十年之后,这家公司更名为7-11。这个名字的含义是,倡导一种早睡早起的生活,七点起床,十一点睡觉。 Even in the rapid development of e-commerce today, 7-11 still maintains a healthy, rapid and rational development scale. This originated in the United States, ZTE in Japan, now has a convenience store around the world. The key to capturing a user is their ability to constantly improve the customer experience. 7-11 has become a representative of the Japanese consumer culture, but in fact, it comes from the United States. Its predecessor, South Continental Ice Company, was born in 1937 and mainly produces ice cubes. Later in order to expand the scale of operations, the company began selling laundry, bread, eggs, yogurt and other daily necessities. Ten years later, the company changed its name to 7-11. The meaning of this name is to advocate a life early to get up early, get up at seven, eleven to sleep.