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主题宣传是中央电视台发挥舆论影响力的一个重要的报道领域。主题宣传的政治性、政策性和思想性很强,因此很能发挥舆论导向的作用,是主流媒体提高公信力和舆论引导力必须要高度重视的一个重要舆论阵地。
Thematic advocacy is an important reporting area for CCTV to exert the influence of public opinion. The advocacy of the theme is very political, policy-oriented and ideological, so it can play the role of media-oriented guidance. It is an important position of public opinion that the mainstream media must pay great attention to in order to enhance credibility and public opinion leadership.