论文部分内容阅读
马云和王徤林打的赌应该到此为止了,不管他们是否认真,关于电商和实体店未来谁执牛耳,非此即彼的争论已经将人引入歧途。当电商对传统零售店带来冲击,后者疲于招架,或缩减店面,或自办电商,试图两条腿走路又苦于左右互搏之际,一种对未来零售形态新的想象正在诞生。电商和传统零售在未来可能并非相斥,而是异性相吸.实体店面的体验、电商的便捷相互补充,甚至更进一步,它们之间原有的差别被打破一一在实体店使用电商,电商把实体店当成和用户互动的平台,从而使两者的界限日益模糊:电商和实体店彼此融合、相互借力,带給消费者的是一场前所未有的购物革命,他们不管在实体店、网络还是在移动终端上,享受到的是一种无差别、不间断的购物体验,以至于再去区别到底是电商还是传统零售已毫无意义,这就是所谓“无缝零售”。国际知名咨询公司埃森哲最新报告描述了这种趋势和相关最新实践。打碎一个你,打碎一个我,再捏成一个,你中有我,我中有你,未来零售业的前景正是如此。
Jack Ma and Wang Tailin should stop here, no matter whether they are serious about the future of electricity suppliers and physical stores, the debate that has led people to go astray. When the electricity supplier to the impact of the traditional retail stores, the latter struggling to rack up, or reduce the store, or run the electricity supplier, trying to walk on both legs and suffer from each other about the occasion, a new imagination of the future retail form is Birth. E-commerce and traditional retail in the future may not be opposed to each other, but the opposite sex with each other.Physical store experience, e-commerce convenience and complement each other, even further, the original differences between them are broken one by one in the store to use electricity Business, e-commerce store as a platform for interaction with the user, so that the boundaries between the two increasingly blurred: E-commerce and physical stores each other, leveraging each other, to consumers is an unprecedented shopping revolution, regardless of their In the physical store, the network or on the mobile terminal, enjoy is a non-discriminating, uninterrupted shopping experience, so go again to distinguish between the E-commerce or traditional retail has no sense, this is the so-called retail". The latest report from Accenture, a world-renowned consulting firm, describes this trend and the latest relevant practices. Break one you, break one me, and then pinch into one, you have me, I have you, the future prospects of the retail industry is exactly the case.