作为国内最大的邮箱平台,网易邮箱积累了大量优质的用户,其中不乏非常积极活跃的。更重要的是,我们发现网易邮箱的核心用户属性非常符合高露洁主要面向的用户群体。正因为如此,我们自然而然地想到了借由网易邮箱平台来深度接触这些活跃用户。除了传统的广告购买,网易邮箱在营销上更偏重于深度的品牌合作,将品牌信息融入到用户日常的电子邮件使用中,让用户更“乐于”接受品牌信息。同时通过邮箱积分计划,将接受 As the largest e-mail platform, NetEase mailbox accumulated a large number of high-quality users, many of whom are very active. More importantly, we found that the core user attributes of NetEase mailbox are very much in line with the main Colgate-oriented user groups. Because of this, we naturally think of using Netease mailbox platform to reach out to these active users. In addition to traditional advertising purchases, Netease mailbox more emphasis on marketing in the depth of the brand cooperation, the brand information into the daily use of e-mail users, allowing users to be more “willing to” accept the brand information. At the same time through the mailbox credit plan will be accepted