随着古城镇旅游的兴起,全国各地进行旅游开发的古城镇越来越多,但其中多数古城镇的旅游开发并不理想,其原因之一涉及到古城镇旅游区景点门票定价的问题。现以广东潮州古城旅游区为例,就景点门票定价对游客选择的影响作以分析。 With the rise of tourism in ancient cities and towns, more and more ancient cities are being developed for tourism development throughout the country. However, the development of tourism in most of these ancient cities and towns is not satisfactory. One of the reasons involves the pricing of scenic spots in tourist attractions in ancient cities and towns. Taking the tourist area of ​​the ancient city of Chaozhou in Guangdong as an example, this paper analyzes the influence of the ticket price on the tourists’ choice.