在英国一家商场,经销人员发现了一件有趣的事:该商场出售红、黄、蓝、绿、白等五种颜色的家用海绵,前四种颜色的海绵销势很好,唯独自色海绵的销量极少,于是营业人员就把这种滞销的海绵拿下了柜台。但是奇怪的事发生了:各种颜色海绵的销量都开始减少。百思不得其解的销售人员尝试着把白色海绵重新拿上柜台,结果这种海绵销量仍然极少,而其它颜色海绵的销量却逐渐回升。这种现象说明,色彩与特定商品的性能、用途相结合,对消费者的心理和购买选择产生了影响。各种色彩之间还形成 In a shopping mall in the United Kingdom, the dealer discovered an interesting thing: The mall sells household sponges in five colors of red, yellow, blue, green, and white, and the sponges of the first four colors are very good, except for sponges. With very little sales, the sales staff took the slow-moving sponge off the counter. But something strange happened: The sales of various color sponges began to decrease. The puzzling salesman tried to put the white sponge back on the counter. As a result, the sponge sales were still very low, while the sales of other color sponges gradually recovered. This phenomenon shows that the combination of color with the performance and use of a specific product has an impact on consumer psychology and purchase choices. Between various colors also formed