随着人们消费观念的不断转变以及环保意识的增强,人们对生活质量的要求也越来越高,如在装修房子的过程中,人们都希望尽可能小的污染甚至无污染,硅藻泥装饰材料以其纯天然无污染无添加的优势,受到了越来越多的装修业主的青睐。本文以兰舍硅藻泥为例,对其现有的营销方式进行分析,并指出其存在的问题及未来的发展。 With the continuous change of people’s consumption concept and the enhancement of environmental protection awareness, people’s requirements for quality of life are getting higher and higher. For example, in the process of renovating a house, people hope that the pollution as little as possible or even no pollution, diatom mud decoration Material with its pure natural pollution-free no added advantages, by more and more decoration owners of all ages. This article takes Lanshe diatom mud as an example, analyzes its existing marketing methods and points out its existing problems and future development.